This fact sheet is a great source for California voters.
CALIFORNIA’S LATINO POPULATION IS GROWING RAPIDLY.
More than one in three Californians is Latino—a total of about 14 million residents. In 2000, the U.S.
Census Bureau designated California as the first large “majority‐minority” state, with non‐Hispanic
whites representing just under half of the state’s population. By 2020, Latinos are expected to
outnumber non‐Hispanic whites in the state; and by about 2042, Latinos are projected to become
the racial/ethnic majority in the state.
MOST LATINO VOTERS LIVE IN SOUTHERN CALIFORNIA.
Forty percent of the state’s Latino likely voters live in Los Angeles County, while another 26% live
in Orange/San Diego Counties and the Inland Empire. Most white likely voters (24%) live in the
San Francisco Bay Area; only 9% live in the Inland Empire. Most Asian likely voters (37%) also live
in the Bay Area, while most black likely voters (44%) reside in Los Angeles County.
DEMOGRAPHIC CHARACTERISTICS OF LATINO LIKELY VOTERS DIFFER FROM OTHER VOTER GROUPS.
Latino likely voters are more often younger, less educated, lower‐income earners: 38% have never
attended college, compared to 20% of blacks and 13% of whites and Asians. And 38% have
household earnings under $40,000 a year, while 48% of white likely voters earn over $80,000 a year.
Latinos are the only racial/ethnic group in which a majority of likely voters (52%) are younger than
45 years old; only 31% of white likely voters are in this age group. Among Latino likely voters, 68%
own their homes, compared to 80% of white, 76% of Asian, and 62% of black likely voters.
However, while 39% of Latino likely voters are immigrants, an even higher percentage of Asian
likely voters are immigrants (61%).
COMPARED TO WHITES, LATINOS REPRESENT ONLY A SMALL SHARE OF THE STATE’S VOTERS.
Latinos make up about 32% of California’s adult population but only 15% of the registered voters
most likely to turn out in elections. Asians similarly represent a smaller share of the state’s likely
voting population (6%) compared to their share of the adult population (13%), while blacks
constitute 6% of both the state’s adult population and likely voters. Although whites constitute less
than half (47%) of the adult population in the state, 70% of California’s likely voters are white.
LATINOS ARE THE LEAST LIKELY TO REGISTER AS INDEPENDENTS; MOST IDENTIFY AS DEMOCRATS …
More than six in 10 Latino likely voters are Democrats (64%), while 18% are registered as
Republicans and 18% as independents (“decline‐to‐state”) or with a third party. Whites lean
somewhat more Republican than Democratic (42% to 37%), Asians lean somewhat more
Democratic than Republican (38% to 32%), and blacks are mostly Democratic (74%). Latinos are the
least likely to report that they are independent (14%); Asians are the most likely (28%).
… YET IDEOLOGICALLY, LATINOS ARE SPLIT.
Latino voters are as likely to say they are politically conservative (34%) as liberal (34%); 32% say they
are moderate. Whites are more likely to describe themselves as conservative (39%), and Asians as
moderate (39%), while blacks mostly identify as liberal (37%) or moderate (35%).