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Showing posts with label return on investment. Show all posts
Showing posts with label return on investment. Show all posts

Wednesday, February 12, 2025

Grad programs have been a cash cow; now universities are starting to fret over graduate enrollment

Friends:

Check out this recent Hechinger Report on graduate degrees and programs in the U.S. Despite a brief enrollment rebound in 2023, we are witnessing that domestic student numbers are declining, with international students now driving most growth. This is some extent an artificat, I believe, of the growing economic divide that is playing out currently within all communities regardless of race or ethnicity. College is simply very expensive and student debt is crushing for the working and lower middle classes.  High tuition, rising debt, and uncertain returns on investment have made prospective students circumspect about getting a master's or doctoral degree. 

So unfortunate since it's such a gift and privilege to be able to pursue one's intellectual passions in and with one's life.

Experts warn that continued enrollment declines could create workforce shortages in fields requiring advanced degrees. Yet, the issue has received less attention compared to falling undergraduate numbers. Universities are now racing to adapt, balancing financial sustainability with evolving student demands.

They're also having to manage the recklessness of a Trump-Musk administration that is disfiguring American higher education, as we speak (see earlier post, "NIH Budget Cuts Are the ‘Apocalypse of American Science,’ Experts Say, Time Magazine.") Aside from the courts, the only thing that will save us are the midterm elections taking place in approximately 17 months.

-Angela Valenzuela

Grad programs have been a cash cow; now universities are starting to fret over graduate enrollment

by Jon Marcus, June 10, 2024 | Hechinger Report



Emily Sharkey, executive director of MBA admissions and recruiting, and Peter Severa, assistant dean for MBA student engagement, at Georgia Tech’s Scheller College of Business. Adding a designation in science, technology, engineering and math “seemed like a natural fit, and we were seeing some of our competitors doing it,” Severa says. Credit: Terrell Clark for The Hechinger Report

ATLANTA — Two construction cranes hover over a giant worksite just outside the Scheller College of Business at the Georgia Institute of Technology.



What they’re building is both a show of optimism in and a way to attract more students to something universities badly need but are beginning to worry about: graduate education.

The $200 million project will house Scheller’s graduate and executive business programs in one tower, connected to Georgia Tech’s School of Industrial and Systems Engineering in another. Linking graduate business programs with other disciplines has proven to increase demand; Scheller has already added a science, technology, engineering and math designation to its master’s program in business administration, with a resulting bump in applications, the school says.

At a university focused on technology, doing this “seemed like a natural fit, and we were seeing some of our competitors doing it,” said Peter Severa, Scheller’s assistant dean for MBA student engagement, in a conference room overlooking the construction site.

It’s also a kind of enticement that’s become essential in response to signs that, after years of increase, the graduate enrollment on which universities heavily rely for revenue may be softening as prospective students question the cost of grad school and as shorter, cheaper and more flexible alternatives pop up.

“What we’re seeing now is a combination of a leveling off and a big question mark as to where this long-term trend will go,” said Brian McKenzie, director of research at the Council of Graduate Schools.

Unlike undergraduate enrollment, which has been on a steady decline, graduate enrollment has gone up over the last decade. Undergraduate numbers fell by 15 percent between 2010 and 2021, according to the National Center for Education Statistics, while graduate enrollment grew by 9 percent. That was fueled in part by a change in 2007 that let graduate students borrow up to the full cost of their educations, unlike undergraduates, who can borrow only a limited amount.

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This growth made graduate programs a lucrative source of revenue for universities. To cash in, private, nonprofit, bachelor’s degree-granting universities and colleges in particular vastly expanded their graduate offerings, listing more than three times as many by 2021 as they had in 2005, according to research conducted at the University of Tennessee.

It seemed a good bet. Not even the pandemic slowed the increase in graduate enrollment. It reached its highest level ever in 2021, as workers who had been laid off or furloughed opted to get graduate degrees. Then, in 2022, it fell.

A new building for Georgia Tech’s Scheller College of Business under construction beside the existing school. The complex will also house the School of Industrial and Systems Engineering. Linking graduate business schools to other programs has proven to increase demand. Credit: Terrell Clark for The Hechinger Report

There was a slight rebound in the fall of 2023. But that was largely driven by an increase in master’s degree enrollment at public as opposed to private, nonprofit universities and in the number of international students, who have quietly come to constitute much of the growth at graduate schools. Among domestic students, graduate enrollment was starting to decline.

Sheer population trends helped drive graduate enrollment during the last decade, with an increase in the number of Americans who are candidates for it — ages 25 to 44, with bachelor’s degrees.

But even as there are more of those 25- to 44-year-old candidates for graduate education, the proportion of them who actually go has started to erode. It’s down from 8.4 percent to 6.5 percent over the last 10 years, the higher education research and advisory firm Eduventures found.

“If that continues, and you see a slowing in the underlying population growth, then we’re starting to talk about some challenges,” said Clint Raine, senior analyst at Eduventures.

That’s because of a looming decline in the number of 18-year-olds beginning next year, which is projected to take another big toll on undergraduate enrollment. Basic math suggests that it will eventually hit graduate programs, too.

Continue reading here.


This story about graduate enrollment was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for our higher education newsletter. Listen to our higher education podcast.

Thursday, August 01, 2024

Redefining Value in Higher Education: Prioritizing Equitable Access and Economic Mobility Over Selectivity, by Inside Higher Education

Friends,

This promises to be a very important conversation about the image folks have about higher education and whether they should pursue one in light of return on investment, student debt, attacks on diversity, test-optional admissions and the like. I'm pleased to say that my colleague at UT Austin, Dr. Denisa Gándara will be one of the presenters. If you plan on attending, I encourage you to download the Bill and Melinda Gates downloadable manuscript together with the article they recommend we all read posted below. 

You can register here: https://bit.ly/3AeZNni 

Angela Valenzuela


Discover innovative ways key stakeholders are working to ensure postsecondary education remains a powerful driver of both economic and non-economic value.

Inside Higher Ed is pleased to release today, “Redefining Value in Higher Education: Prioritizing Equitable Access and Economic Mobility Over Selectivity,” our latest booklet. Download and explore the free booklet by clicking on the “Download” button above. 

Also, sign up for the free, companion webcast that further examines the booklet’s themes, to be held Wednesday, August 7, 2024, at 2 p.m. E.T.


Doubts About Value Are Deterring College Enrollment

Survey data suggests that prospective learners are being dissuaded from college by skepticism about whether degrees are worth the time and money.

By  Jessica Blake


A student leaving a classroom.

Higher education experts have been concerned about an “exodus” from higher education since long before pandemic-exacerbated enrollment declines.

ferrantraite/Getty Images

Enrollment has been declining in higher education for more than a decade, and the most common explanations in recent years have been lingering effects of the pandemic and a looming demographic cliff expected to shrink the number of traditional-aged college students. But new research suggests that public doubts about the value of a college degree are a key contributor.

The study—conducted by Edge Research, a marketing research firm, and HCM Strategists, a public policy and advocacy consulting firm with funding from the Bill & Melinda Gates Foundation—uses focus groups and parallel national surveys of current high school students and of adults who decided to leave college or who didn’t go at all to link the value proposition of a college degree and Americans’ behaviors after high school.

“At the end of the day, higher education has a lot of work to do to convince these audiences of its value,” said Terrell Dunn, an HCM consultant.

But college leaders shouldn’t be without hope, she added: While Americans are skeptical, they’re persuadable.

“[Potential students] are pretty rational in weighing their opportunity costs,” Dunn said. “They’re saying, ‘I can pursue shorter and cheaper options, and still get a good job.’ So higher ed has to figure out how to explain why what they’re offering is better.”

Benefits Remain, Confidence Declines

The new report, based on data collected in 2023, builds on the findings of a similar report released the year before. The most significant addition to the latest study was a survey of about 1,700 high school juniors and seniors, which provided first-time insights into the thoughts of traditional-aged college students. The survey also included more than 3,100 nonenrolled adults ages 18 to 30.

The majority of respondents from both age groups still see the benefits of gaining a two- or four-year college degree. At least two-thirds of respondents characterized the ability to make more money, get a better job, train for a specific career or have increased job security as “somewhat or very important” reasons to get a degree.

But when compared to results from last year, the rates of perceived importance went down across the board—some by as much as six percentage points. Nonenrolled adults were generally about 10 percentage points less likely to have confidence in the benefits of a college degree than high schoolers were.

Just as confidence in the value of two- and four-year degrees dipped, the perceived value of on-the-job training as well as shorter-term licensure or certificate programs rose. While 58 percent of high schoolers and 51 percent of nonenrolled adults in 2023 believed you must have a college degree to earn a “good job,” 69 percent and 65 percent, respectively, believed a certification was enough. 

Public belief in the power of a certification outweighed that of a college degree in 2022 as well, but the gap between the two grew from 9 percentage points in 2022 to 14 percentage points in the new survey.

Consistent Concerns

The biggest concerns that seem to be holding potential students back include the fear of taking on debt, a general lack of interest in schooling, insufficient return on investment, overall stress levels and an uncertainty about the future.

Adam Burns, a principal at Edge Research, said that although the core concerns remain the same regardless of age, they play out differently for high schoolers than for adult nonenrollees.

High schoolers feel most prepared in the “precollege phase,” when they first start to explore the possibility of college and submit applications. He attributes much of this to the cultural norm that college is the next step after high school for many—and the support they have from school counselors. But when it comes to actually paying for and attending college, that’s when students tend to lose confidence and fall off track.

“They are right in the middle of that orbit of college information,” Burns said. “But they're very uncertain that they’re going to be making the right choice … They really are having a difficult time understanding the finances behind that college decision.”

Nonenrollees, on the other hand, don’t have college counselors (or helicopter parents) sharing information with them about their college options and have to weigh their college-going uncertainties alongside other factors.

“They have the greater opportunity cost of taking this step, especially if they currently have a job or other family obligations, making that choice is a bit more perilous.”

Solutions Lie in Changing the Narrative

Patrick Methvin, director of postsecondary success at the Gates Foundation, noted that higher education experts may know empirically that college degrees often contribute to socioeconomic mobility. “But unfortunately, students aren’t getting their information from the same economists we’re listening to,” Methvin said.

High school students’ top two sources of information about college were school counselors and parents, and therefore the things they heard about college are mainly positive. Adults listed Google searches and social media as their top guides, leading to a widely negative perception.

“What they are hearing is things like the Supreme Court decision on race conscious admissions and DEI attacks, deliberation on test optional and legacy admissions, and … crippling student loan debt,” he added. “Those things add up to questions, candidly, from Americans about their faith in higher education.”

The survey data showed that the narrative prospective students hear can greatly influence their likelihood to pursue a college degree, so the researchers suggest it’s time for colleges to step up and give students access to quality advising, rather than social media threads, to base their decisions on.

Four of the report’s top six suggestions for colleges moving forward involved giving prospective and current students expert advising in academic, financial and postgraduate career success. The other two included eliminating the accrual of student debt for anyone attending community college programs and providing more dual-enrollment opportunities to help students save time and money.