Sunday, 10:34 a.m. — mixed comments and misinformation
An hour-and-a-half after French sent his soon-to-be-viral social media post, Rosen — who also serves as senior director of issues and reputation management — sent the post to a Microsoft Teams chat with at least six other communications colleagues “for awareness … due to the source.”
“The comments are mixed and pretty horrendous in places,” Rosen wrote at 10:34 a.m. Sunday.
His message kickstarted a 36-hour exchange of updates on politicians’ reactions, news stories and reporter inquiries.
At 11:20 a.m., Wilbur DeLashmet, UT’s social media analyst, flagged that Cornyn had challenged Republicans to “condemn the intolerance and racism, or look the other way while it becomes normalized.”
Some joined the senator: two minutes later, Burrows, the Republican leader of the Texas House, said the post “crossed a line.” But DeLashmet also flagged posts in support of French from Nick Plumb, a French ally who lost his Republican U.S. House primary, and Nick Fuentes, a far-right political commentator and white supremacist.
Rosen criticized the “ignorance of facts and for how things work” with conservative media and talking heads discussing UT’s demographic make-up. No one responded at the time or asked about addressing it.
Sunday afternoon — awareness increases
Noelle Seybert, UT’s director of social media, chimed in at 4:54 p.m. to ask how many times the president had been tagged in posts and comments. DeLashmet said fewer than a dozen.
In Davis’ inbox, more than a dozen students, alumni and parents had implored the president to respond, records of his email show.
“This isn’t political commentary — it’s racial hostility aimed at one community, and the replies have already moved from mockery to slurs at real students,” a community member wrote to Davis at 2:20 p.m. Sunday. “A clear word from you would mean a great deal right now.”
An alumna said her Indian parents had assimilated to American culture, learning English by watching football games. They would be horrified to see the attack on students who looked just like them and the university’s lack of a public defense, she said.
Sunday, 5 p.m. — 'No need for us to stoop to these politics'
At 5 p.m., Wiseman, the head of UT’s communications who reports to Davis, told staff that he was in contact with “leadership” and didn’t think UT needed to comment.
“Bo is getting crushed by others. No need for us to stoop to these politics and make a UT comment,” Wiseman said.
Six minutes later, DeLashmet sent a screenshot from a Dallas Morning News reporter’s post on X, asking to speak with students in the picture. One member of the communications chat reacted with a shocked emoji. No one else responded until the next morning, when a staff member said they would monitor if the reporter wrote anything.
Before 8 a.m. Monday, the team’s chat buzzed with a link to a New York Times story about Republicans condemning French’s language. Politico had also published a report, and French’s comment was trending on Yik Yak, a social media application popular among college students, with 11,000 mentions by 11 a.m. Monday. It was the second most popular topic after the game itself, DeLashmet said. Katie Boshart, director of media, asked for regular Yik Yak updates.
Overnight, tensions had increased, and Davis’ inbox had more than a dozen new emails, including from at least three alumni who said they would withhold donations if UT didn’t respond.
According to Davis’ calendar, he had a half-hour “communications meeting” that morning at 10 a.m., which Rosen later told the Statesman was a standing call. UT’s communication strategy appeared to shift after the meeting.
Around noon, Boshart emailed reporters asking them to “clarify student data” by focusing on undergraduate student enrollment, which has a smaller percentage of international students than the overall student body.
“Much of the debate online is about undergraduate students admitted to the university and think that clarification is an important distinction,” Boshart wrote in an email to the New York Times, requesting a journalist clarify their reporting that “fewer than 10 percent of the student body” at UT is international.
Rosen told multiple reporters there would be no university statement, according to email records. At 5 p.m. on Monday, DeLashmet sent the group a Dallas Morning News story with an interview from a student depicted in French’s post.
Kelly Soucy — the assistant vice president of student support — asked for a PDF of the article so her office could “reach out to the students” included.
Less than an hour later, DeLashmet had a big update: the UT System had posted a statement on X from Board of Regents Chairman Eltife, drafted with the help of two system communications staff, according to records. Eltife chairs the board that oversees UT and appoints its leadership, including Davis.
“When I stood on the sidelines at DKR-Texas Memorial Stadium Saturday night and looked up at the seats filled with incredible fans, I saw Longhorns,” Eltife said. “I’m proud to celebrate all our Longhorn students today and everyday.”
That changed things. “We’re working on a PJD response,” Seybert, head of social media, said, referring to Davis.
Davis’s own statement came 44 minutes later.
“Proud to stand with Chairman Eltife. Our students are exceptional. All of them are Longhorns,” he wrote.
Boshart asked if this should change their responses to reporters.
Rosen told a Washington Post reporter who had asked about Davis’ new statement, “off the record, I would not call it reverse course.” UT’s official response was still no statement, he said.
“The chairman of UT System decided to tweet something. System is a separate entity and what I told you earlier did not apply to him. President Davis simply retweeted him, which is customary,” Rosen wrote.
Experts, students say UT has a ‘shift’ in tone
In the time since French’s post, the university has weathered controversies over a far-right speaker directing racial slurs at students at a campus event, and accusations that conservative commentator Ben Shapiro and leftist streamer Hasan Piker received unequal treatment in finding event space.
Last week, about a month after French’s post, Davis sent a letter to students broadly addressing recent instances of controversial speech at UT, advising students to walk away when they hear speech that is offensive and be careful who they invite to campus. He said the university has an obligation to respect the First Amendment and it would review its policy for approving speakers.
Davis’ predecessors — former presidents Jay Hartzell and Greg Fenves — condemned racism on campus during their time leading UT. But the current president’s letter to students took a different tack, not specifically naming the offensive speech or directly addressing the racist language.
Mysha Qureshi, a South Asian UT junior, said students are paying attention to the “shift” on campus. She is concerned that by not calling out the racism toward students, UT is allowing a “hostile” environment toward students of color to grow.
“They are not protecting us,” Qureshi said. “What’s the point of students wanting to go here if they’re going to get attacked in this way?”
Jillson said the change in rhetoric from the university comes as Republican leadership takes greater hold over UT. But it’s the president’s job to manage “external constituencies” and keep the university stable for past, current and future students, he said.
That means keeping Republicans, the Legislature, donors, community members and students happy.
“There are other constituencies which Davis apparently believes can be disappointed by the university, whereas the constituency that he’s directly focused on cannot,” Jillson said.
Barrett Taylor, a University of North Texas higher education professor, said public institutions of higher education are avoiding commenting on political matters as the state “renegotiates its contracts with universities.”
“It’s harder for people to know when they can act and what they can do,” Taylor said. “It’s happening particularly rapidly and dramatically in Texas, but it’s happening at lots and lots of different schools.”
Students are paying attention to that, said Qureshi, who still believes a university statement condemning racism from French and other speakers is important.
“We are not a community that feels very important, or (one) that I feel the administration thinks is very important,” she said.
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