This piece from Time Magazine reiterates what many of us have been saying, namely, that the so-called "Latino vote" cannot be taken for granted, particular given their making up 18 percent of the population and are rapidly increasing in number, to boot. If you listen to the video that accompanies this story, they report that in Texas, over a half million new voters were Latino. By any measure, this is impressive and extraordinary
It's not at all accurate to say that they're uninformed when as journalist Cecilia Ballí also appropriately notes in her recent investigative report for Texas Monthly, there is meaningful complexity to this electorate that simply cannot be pigeon-holed.
Most analyses I'm reading these days of the Latino vote converges on a clear need for greater democratic party investment, organizing, and engagement of what truly is a diverse, and yes, energized Latino electorate. Pointedly, strategists and organizers need to address this specific pan-Ethnic diversity.
If the Democratic Party wants to enjoy long-term success, the answer is not to ignore or take Latina/os for granted, but rather to invest like the republicans have been doing through the "Libre Initiative," explaining to some degree the Republican Party's success in deep South Texas.
Cultivating future leadership and supporting Latinx candidates are also necessary steps going forward.